Explaining Consumer Choice
Produktinformationen "Explaining Consumer Choice"
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
| Autor: | Foxall, G. |
|---|---|
| ISBN: | 9781349547111 |
| Verlag: | Palgrave Macmillan UK |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Kartoniert / Broschiert |
| Erscheinungsdatum: | 27.06.2007 |
| Verlag: | Palgrave Macmillan UK |
| Schlagworte: | innovation management marketing marketing management |
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