Foreign Direct Investment Inflows Into the South East European Media Market
Produktinformationen "Foreign Direct Investment Inflows Into the South East European Media Market"
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
| Autor: | Vukanovic, Zvezdan |
|---|---|
| ISBN: | 9783319808284 |
| Verlag: | Springer International Publishing |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 202 |
| Produktart: | Kartoniert / Broschiert |
| Erscheinungsdatum: | 30.05.2018 |
| Verlag: | Springer International Publishing |
| Untertitel: | Towards a Hybrid Business Model |
| Schlagworte: | FDI Inflows Hybrid FDI Inflow ICT Spillover Effects Media Business Media Entrepreneurship Media Management Media Market Media industry South East Europe Technological spillover effects |
Verwandte Artikel
Foreign Direct Investment Inflows Into the South East European Media Market
ISBN: 9783319305103
106,99 €*