From Chinese Brand Culture to Global Brands
Produktinformationen "From Chinese Brand Culture to Global Brands"
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
| Autor: | Borgerson, J. Schroeder, J. Zhiyan, W. |
|---|---|
| ISBN: | 9781137276346 |
| Verlag: | Palgrave Macmillan UK |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 219 |
| Produktart: | Gebunden |
| Erscheinungsdatum: | 04.10.2013 |
| Verlag: | Palgrave Macmillan UK |
| Untertitel: | Insights from aesthetics, fashion and history |
| Schlagworte: | China Global Brands Trends aesthetics brand branding |
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