Innovation Behavior of Older Consumers
Produktinformationen "Innovation Behavior of Older Consumers"
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
| Autor: | Tank, Armin |
|---|---|
| ISBN: | 9783631641491 |
| Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 337 |
| Produktart: | Gebunden |
| Erscheinungsdatum: | 31.12.2013 |
| Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Untertitel: | An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership |
| Schlagworte: | Alter Analysis Armin Behavior Behaviour Consumer Consumers Demographic change Demographischer Wandel Determinants |