The Starbucks Company. Success Strategy And Expansion Problems
Produktinformationen "The Starbucks Company. Success Strategy And Expansion Problems"
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks¿ CEO, Howard Schultz, asks an interesting question: ¿What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a ¿third place¿ between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.
| Autor: | Mangold, Christian |
|---|---|
| ISBN: | 9783668147867 |
| Verlag: | GRIN Verlag |
| Auflage: | 001 |
| Sprache: | Englisch |
| Seitenzahl: | 12 |
| Produktart: | Kartoniert / Broschiert |
| Erscheinungsdatum: | 16.02.2016 |
| Verlag: | GRIN Verlag |